Qualaroo offers an excellent resource for setting up A/B testing and figuring out which tools to use. In A/B testing, you’re showing visitors one of two versions and observing their actions to see which product descriptions convert better. You create two variants of your product description and test them side by side to see which one people respond to better. Like any other marketing content, product descriptions can be A/B or split tested. Perform split tests to see what works best Plug those keywords in whenever possible, but be sure to use them naturally and avoid keyword stuffing, a practice Google frowns upon. Use tools like Ahrefs’ keyword generator to identify popular primary and secondary keywords for your product description. Whether you are using Shopify, Amazon, or any other eCommerce platform, there are plenty of SEO plugins that can make optimization for improving your rankings fast and painless. SEO is as important for product descriptions as it is for marketing copy, blog posts, product pages, and landing pages. If you’re selling technical products like computers or microchips, for example, buyers are going to want to see a long list of specs. With that said, an easy-to-read product description doesn’t have to be short. Use short sentences, headings, and bullet points to make the product description scannable. Organize the information in a way that is easy to digest. Structure descriptions to make them scannableįormulate your description in a way that allows customers to quickly and easily understand what they’re buying. If you’re selling medical products, your tone could be austere and professional but also empathetic.Īs you've already seen, our product description generator has multiple tone-of-voice options you can change with just one click. If you’re selling skateboards, try a tone that’s fun, relaxed, and includes jargon and lingo that young people use and identify with. The best tone of voice is the one that’s most persuasive for your target audience. What tone of voice makes sense for your brand and your target audience? Define your voiceĪfter determining the “who,” it’s time to figure out how you are going to speak to your target audience. Once you address purchase intent, consider the words and phrases you should be using when addressing them. This could be features like using recyclable and ethically-sourced materials, for example. Turn your features into benefits to explain why your product is better than what your competition offers. Map out why your potential customers would want to buy your product and how owning it will make their lives better or easier. Keep your product description writing relevant to your target customer by focusing on the problems your product or service is solving for them. Follow these best practices to polish your product descriptions into copy that drives conversions. But after using the tool, you may still want to mold the copy suggestions into language that fits your brand voice. Our free tool is great for brainstorming new ideas when you lack inspiration. Step 5: Optimize product descriptions using best practices There’s a “More Like This” button under every new idea that’s generated, making it a really great tool for homing in on a specific style of writing recommended by the generator. It’s on the left side of the application interface under the “Tools” section. Log in to Copy.ai and locate the Product Descriptions AI tool. Here’s how our product description generator creates AI content: Step 1: Define your company and product So how do you write a ton of engaging and unique product descriptions for your online store without repeating yourself? Use a product description generator tool powered by artificial intelligence (AI) to brainstorm and create new, exciting product content. Improve search engine optimization (SEO) and organic traffic.On the flip side, a good product description can help you: A 2020 SaleCycle survey showed that 64% of customers returned an item they purchased because the product they received did not match the product description on the website. Poor product descriptions can also lead to returns. That’s why having clear and detailed product descriptions is so important in eCommerce.Ī recent Google survey showed that 85% of online shoppers find product descriptions and pictures very important when choosing where to buy from. Online shoppers can’t touch and inspect an item before purchasing it. How to use a free product description generator for eCommerce
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